WHY in Life
Don’t change – unleash the real you!
What is a WHY ?
A WHY is more than a temporary motivation. It is more than your reason for losing weight or for working as hard as you do
Your WHY is what you are compulsive about. It is what you simply can’t stop yourself from doing. It is how you see the world.
Your WHY is your passion, purpose, and it is who you are.
What is a WHY.os?
A WHY.os is the operating system that drives you – it is your WHY, HOW, and WHAT.
You will discover WHY you do what you do, HOW you bring your WHY to life, and WHAT people can ultimately count on from you.
This is the full picture of who you are, your operating system – or “.os”
"Discovering my WHY was like finding that a section of my brain had lit up. Because it was always there, I just didn’t know what it was. And suddenly there was this framework that wasn’t just like 'oh that’s interesting…' it was like 'OHH MY I CANT BELIEVE I DIDN’T KNOW THAT ALREADY' and I could look back at things and be like 'oh that’s why I do that!'"
GINA BALARIN
FOUNDER OF VERBALISTICS
"For a lot of us, we never really know what we should be doing. We have a lot of pressure on us… “I know that I should be doing this,” or “I don't feel like I'm in the right place,” or “I feel like I'm falling behind.” I feel like figuring that out, it's one step closer to achieving your full potential to doing exactly what it is that you want to do. And as soon as you find your WHY, that kind of breaks down and narrows down your options."
KIETERA HARRIS
STUDENT
"In no time I had it, probably within two minutes and the two minutes was just based on how long you thought about the question. And when my WHY came out, I was like, damn, that's exactly who I am, right? It was almost like a hit right to the chest. That is spot on."
MATT MAGNESS
VICE COMMANDER AIR FORCE OPERATIONS
Which Discovery Is Right For You?
WHY Discovery
For the curious
$47
WHY Result
WHY Detailed Analysis
WHY Characteristics, Challenges, Solutions, Relationships, Career Choices
Dashboard
Personal WHY.os Online Course
For the Deep Diver
$197
+ Free Live Virtual Webinar
WHY.os Discovery Results
WHY, HOW, WHAT Detailed Analysis
WHY.os Complete Personalized Dashboard
Course Modules to walk you through the history, all of the WHYs, and your results!
Course workbook to deep dive into your WHY.os
VIP Golden Ticket to a live virtual webinar to ask questions and interpret your WHY.os
Customer Support & Team Access
WHY.os Discovery
For the Full Picture
$97
WHY.os Results (WHY, HOW, and WHAT)
WHY, HOW, and WHAT Detailed Analysis
WHY.os Complete Personalized Dashboard
WHY, HOW, WHAT Downloadable PDFs
Learn how to apply your WHY.os
Know yourself from the inside out
Business WHY.os
Get Clear. Stand Out. Play BIGGER.
Define WHY you do what you do, HOW you tell the world what you believe in, and WHAT you ultimately bring to them.
Get Clear on Your Foundation
WHY: To understand who you are and how you align as a team. Understanding WHY you do what you do, HOW you bring that to the world, and WHAT your customers can count on from you. To develop your external message so you attract the right clients to your business.
HOW: Discover each team member’s WHY.os so you know how you best fit together. Develop your Business WHY.os and your Business Story. Apply your Business WHY.os to your external messaging.
WHAT: You and your executives attend a two full-day interactive workshop to become internally aligned and learn how to articulate your message externally.
What others are saying
"Honestly The WHY institute is the first company that sells a sort of corporate training that I actually find incredibly powerful. I think most companies are just full of themselves when they sell their tests and training but finding out my WHY was a game changer for how I interact with people and what I need to do to be more effective at work and at home."
Erik Hoberg
CTO of KYSTI
"If you don’t have purpose, it’s hard to be happy. When you lose sight of what your purpose is, you lose sight of your happiness. The WHY Institute helps you get back to WHY, and your WHY is your purpose. They are tied together - contentment and purpose. The WHY Institute process helped me rediscover my purpose."
Alex Crecca
Law Firm of Alexander D Crecca PC
"The WHY Institute helped us learn about ourselves in a way that we were unable to do on our own. They brought us through a process unlike any other process. We went through the inter-workings of our own mind and then applied that to the inter-workings of our business. This is going to help launch us in the right direction further than we could have ever expected! The WHY Institute is a key component to our growth as a company."
Buffet's Candy
ABQ, New Mexico
"The Business WHY.os workshop is transformative. You will see yourself and your business in a profoundly different way so that you can attract employees and customers who believe what you believe."
Chris Kenny
Positive Intelligence Coach
The Two-Day Workshop
During this two day workshop you will be understanding your team and articulating your business like never before.
You will leave with tangible workbooks that will consist of discovering each team member’s WHY.os, the WHY.os of your company (WHY you do what you do, HOW you tell the world what you believe in, and what you will ultimately bring to the world and to your potential clients or buyers).
You will redefine your business based on WHY, hone in on a vision, articulate your business story, define your ideal client, what they really want, your “we believe” statements, WHY tagline, Business Creed, and more!
This will change your company from the inside out!
Day 1
Internal Alignment
Uncover Your WHY.os: A journey to heightened self-awareness
Understanding Your Team: How each member thinks and fits
Establishing Direction: Applying your WHY.os to guide your business
Developing Your Business WHY.os: Crafting a clear purpose
Designing Internal Communication: Aligning your team with your WHY.os
Finding Your Business WHO: Identifying your ideal customer based on your WHY.os
Creating Your Business Story: Building emotional connections with clients through your WHY.os
Day 2
External Messaging
Develop Your Business’ Message with a Strong Foundation in Your WHY
Step-by-Step Guide to Crafting Your Business’ WHY Vision
Understanding Your Ideal Client’s Needs to Craft the Right Message for Effective Marketing
“We Believe” Statements: Attracting clients who share your values
Crafting a Powerful and Memorable Tagline Alined with Your WHY
Creating and Sharing Your WHY Business Creed: A Guide to Inspiring Your Prospects
Ready to Unlock Your Business WHY.os?
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